What is the Nursing Now Campaign?
Nursing Now is a three-year global campaign organized by the International Council of Nurses (ICN) in collaboration with the World Health Organization (WHO). The vision of the Campaign is to raise the profile and status of nurses and midwives with the goal of influencing policymakers at all levels, and supporting nurses to lead and build a global movement toward universal health coverage (UHC).
There is an urgent need and relevancy for this campaign in today’s global health context. In fact, a recent report published at the World Innovation Summit for Health (WISH) in Doha, suggests that unless nursing and midwifery is rapidly expanded and developed, there is no possibility of achieving the WHO goal of a billion more people benefiting from UHC in five years.